Are you also among those who scroll endlessly through the exhaustive list of short videos on Tiktok and wonder when your videos will go viral? It seems like you are not the only one.
Tiktok is a video-sharing platform where people can display their talent in under 30 seconds and gain a million followers! Everyone is obsessed with the app, from kids to older adults, and new creators are joining every day. However, if you’re wondering how to go viral on TikTok, then keep reading to know more.
The first thing you should know about TikTok is that it is currently a meritocracy that offers every video a chance by presenting it to a tiny audience on the For You Page. Even if you have no following, you can do it. If this tiny minority well receives your video, TikTok will keep promoting it to additional individuals they believe would enjoy it. As a result, you can usually determine if you have a viral film on your hands within the first hour or two.
Seven tips that will help you to go viral on Tiktok.
- The shorter the video, the greater the views:
Believe it or not, if you’re wondering how to make your TikTok videos viral, this is the most important trick. According to research, a human attention span is only 8 seconds, even less than a goldfish. So, if you make long videos, those may become boring for any user. In other words, if you make a 10-second video, you must consider that most people will watch the first 8 seconds and then scroll down if it does not interest them.
One of the reasons TikTok is so popular is that you can watch a fast-paced video and learn something from it. You may have learned a new dish, laughed, or learned a new dance. TikTok gets down to the point and shows only the most crucial information. Because the films are brief and created in a way that allows the video to be more vibrant owing to the fast change of frame shots, viewers may browse for hours.
- Keep yourself updated on trends and make videos on them:
Keep up with what’s going on in the world. You don’t have to focus all of your material on trends, but becoming viral as a consequence of a trend will draw attention to your account and increase visibility for the remainder of your content.
You have to remember that trends might vary depending on where you are. If you’re in South Africa, for example, your audience may not be familiar with American patterns. To see what kind of material is hot in your region, go to the Discover tab.
But, stopping just at that will not make your video go viral. If you’re wondering how to go viral on TikTok, then you need to stand out within those trends. Trends come and go, and viewers will ultimately grow out of them. So, if you’re going to create content based on what’s trending, you’ll need to put your twist on it. Find a method to distinguish your take on a trend from other creators who have done it in the past.
- Traffic generation is essential:
Creating traffic is not as hard as it sounds. You simply have to engage people on your content with something relatable that they want to see. For example, you may ask them what their favourite food is or their favourite colour, which will engage people on your profile and generate traffic. Or, you may do something weird that will take your audience by surprise and thus generate a lot of traffic for your videos.
- Apply hashtags as much as you can:
Hashtags are a technique for people on social media to connect the information to certain subjects or themes. Although it is not impossible to go viral without tags, they do raise the likelihood of your material being seen by the audience you desire. If you’re wondering how to go viral on TikTok, then put as many hashtags as you can. But do not give extremely generic hashtags that can get lost in the sea of content. If you are a dancer, you can easily use #dancer as a hashtag.
- Select audio that is trending:
The audios are the basis of what keeps the videos going. If you select audio that has become famous globally, then the chances are that your TikTok too might go viral. Tiktok also gives you a chance to select your audio, but if you want to go viral on the app, then a trending sound might do the trick.
- Consistency is the key:
As a creator, you might feel worn out at times by the constant pressure to be relevant on the app. It is challenging to be constantly creative and keep posting content for your larger audience, but at the same time, if you want to know how to go viral on TikTok, then consistency is the answer.
Content from artists who post often is always favoured by social media platforms since it drives more traffic to the app. However, this does not imply that you should publish every hour. Rather, locate a sweet spot that falls somewhere between twice a day and twice a week. Consistent posting will offer your fans anything to look forward to, as well as a feeling of commitment to new potential followers as they read through your profile.
- Post stories to grab attention:
Believe it or not, people love to know what is happening in other people’s lives. So, if you are constantly posting about your talent on TikTok, people might lose interest, so it is essential to keep your followers engaged throughout. If you want to know how to go viral on TikTok, you have to post stories about your life. It can range from anything simple, like your nighttime routine or how you start your day, to some life-changing moment of your life. You can build excitement for your content if you do it in a few parts.
These are the few tips and tricks that one needs to know to go viral on TikTok. Hopefully, these will help you to become the superstar that you already are!