Global e-commerce sales are expected to reach $6388 billion by the end of 2023. This clearly means that the e-commerce industry will continue to flourish in the coming future as well.
Despite this amazing growth potential and ability to generate high profits, many e-commerce companies are falling in with their marketing effort. Launching an e-commerce business or a store is amazing stuff, and aligning it with proper marketing and sales strategy can yield much higher profits.
So, if you have a e-commerce store and looking for some actionable e-commerce marketing tips then I have got you covered.
In this article, I’ll take you through 15 top e-commerce marketing strategy that will surely take your e-com business to the level of awesomeness.
So, without wasting any more time, let’s begin.
- Google shopping ads
Across US online retail, Google Shopping Ads now contribute up 76.4% of retail search ad spend, and get 85.3% of all clicks. This clearly means that Google Shopping Ads are the next big thing.
If you are not familiar with the Google shopping ads then let me explain it to you a bit.
Google shopping ads are those type of ads that appear on Google search when the user types any name of the product or a commodity on Google search. These ads are generally different from regular search ads.
So, if you are looking for one of the easiest and cost-effective ways of increasing the product sales of your store, then start using Shopping ads. Another great advantage of using shopping ads is that they are highly clickable and appealing in nature.
These ads include a product image, price and other information which makes them more clickable.
You can also use shopping ads and target those customers who have already interacted with your brand or product. This can increase the chances of conversion by 200%.
- Optimize for voice search
111.8 million people in America are using the voice search feature on their mobile. This clearly indicates that voice search will be the major turnaround for the e-commerce industry in the coming years.
So, in order to have organic traffic from the search engines, brands need to optimize their e-commerce content for the voice. The biggest challenge over here that e-commerce brands can face is that there aren’t too many tools for voice search optimization.
However, by targeting long-tail keywords and using them naturally, one can surely optimize their content for voice search.
Use product reviews
56 per cent of consumers read at least four reviews before buying a product. 62% of customers say they don’t buy products or avail services from brands that don’t show product reviews or censors them.
This clearly means that product reviews are very important to increase the conversion rate of your store.
Product reviews will help you in building trust and relations with your customers. It will also help you in setting your products apart from those of your competitors. Even top e-commerce companies like Amazon leverage product reviews wisely.
If you think that customers will purchase your product even without reading its review then you are wrong.
Here’s the thing;
Online shoppers are getting smarter day by day. They won’t purchase a product until and unless they don’t know whether the product is going to work for them or not.
They read all the pros and cons and then make a decision.
Hence, you must include product reviews just below the description or product image.
- Focus on site speed
Did you know?
Once Amazon, the worlds biggest e-commerce company did a test and found that they would lose $1.6 billion every year if they slow their website speed just by one second.
This clearly indicates that site speed is very important if you want to get a good conversion for your store.
Even Google had made it clear that website speed is a ranking factor.
So, if you want to rank on Google and want to get more sales for your store, then you can’t ignore website speed.
Following are the ways by which you can increase the speed of your site:
- Use CDN.
- Shift to a good hosting company.
- Consider using cloud hosting.
Use UGC content
Before moving ahead, let me throw up some statics related to user-generated content.
- Ads based on user-generated content gets 4 times more click as compared to normal ads.
- More than 86% of the companies are using user-generated content as part of their marketing strategy.
- 70% of consumers would take into consideration UGC reviews before making a product purchase.
This clearly means that user-generated content can surely help you in e-commerce marketing.
Hence, brands can always think of encouraging their customers to produce UGC in exchange for some incentives. This will surely help them in increasing their conversion rate.
Camera brand GoPro is a great example of how to use UGC for increased sales, brand awareness and a lot more.
Such type of content helps in building better relationships with the customers and winning over their trust. Such type of content also acts as a review and testimonial that brands publish on their website or social media account.
User-generated content aligned with influencer marketing can also take the sales of any e-com brand to the next level.
Use Facebook ads
75 Percent of millennials purchasing decisions are influenced by the social media presence of a brand. It makes quite a sense to have social media presence for your e-commerce store.
You already know that organic reach on Facebook is dying. 30% of your Facebook fans won’t be able to see your posts, content or any update about your store. This is where Facebook ads come into the picture.
Following are the types of Facebook
- Facebook Prospecting Ads
Facebook prospecting ads are the best type of ads that you can use to introduce your e-com store to a new audience or increase its awareness. You can also experiment with age groups, locations, interests, and other demographics to find a highly converting audience.
- Facebook retargeting ads
This is one of my favourite types of ads. There are chances that customers may visit your site but won’t purchase the product in the first go. This is where Facebook retargeting comes into play.
Retargeting ads can help you to target those visitors who have abandoned your site without taking any action.
Such types of ads have a high chance of converting website visitors into customers.
- Facebook dynamic ads
When a customer is highly on the verge of making a purchasing decision, dynamic ads can convert them. These are the product based carousel ads that compels the users to take action.
Now here comes my personal favourite marketing strategy i.e. SEO. It is the process of optimizing your website so that it can rank better on Google SERP and increase the organic traffic on your site or e-com store.
More organic traffic=more sales and conversions.
SEO for e-commerce is slightly different from SEO which is mostly done on enterprise websites.
Ecommerce SEO involves optimizing the product pages, so that you can get better conversion as well as traffic.
So how do you do it?
Here are the 10 surefire ways for e-commerce SEO;
- Start with keyword research:
Use keywords like buy, cheap, best at the beginning of your product. For example, if you own a cake shop then you can include the following keywords in title, meta, heading, image and product pages.
- Best bass fishing boats
- Bass fishing boats for beginners
- What are bass fishing boats
These are transactional keywords and will give you maximum conversion.
- UX and UI:
The user interface of your product pages should not be too fishy. It should clean and easy navitage for the users.
- Give options:
Always give your users more options so they stay on your site and keep hunting for the best product.
- Include ratings and reviews:
I have already mentioned that reviews and ratings are important for conversion. Consumers do look for product reviews and ratings before making any purchase decision.
Hence include them.
- Use scheme:
To make your search result look more appealing and clickable, use scheme on your web-pages. They’ll attract more eye-balls and will compel the users to click on your web-page.
Scheme rich results come with ratings, reviews and price of the products.
- Product description:
Include relevant product descriptions with keywords in it. Keep it short, precise and up to the mark.
Include CTAs so that users can take action.
Use high-quality product images and logo designing to give the best ever experience to the users. Include all the images of the product from various sides. If possible, include images of your product with existing customers actually using it.
Of course, you can also include a video of your product and show how the actual product looks.
Influencer marketing is growing at a pacing rate. Today, influencer marketing has become a $5-$10 billion industry. That’s why 17% of the companies spend nearly half of their marketing budget on influencer marketing.
Today, influencers are new aged celebrities. In fact, some social media influencers have more followings as compared to movie stars. They have a hell of lot of fan followings.
Hence, you can leverage the power of influencer marketing in getting some social approval.
Influencers have loyal fan followings and their fans have complete faith in them. That’s why people would definitely buy the recommended product from their favourite influencers.