Pest control services are needed everywhere, both in residential and commercial settings. Pest control businesses are in high demand to protect the value of their properties.
You may wonder how to make your business stand out from the crowd. We put together these marketing ideas for pest control to show you how you can get more leads and new customers.
Pest Control Marketing Strategies
There are many ways to get more people interested in your pest control business and find new clients. No longer is it enough to be online. With almost every industry having some online presence, it’s essential to stand out.
You can show customers why you’re better than your competitors using tools like websites, search engine optimization (SEO) best practices, and paid marketing tools. Here are some ways to market your pest control business that you can try.
- Build a website
Make it convenient for your customers to find you by making a pest control website that looks good and tells people what they need to know.
In the online world, your website is like a storefront where people can see what you have to offer. When people who might hire you for pest control look at your website, you want them to think that you are the answer they have been looking for. A well-constructed website can give customers who don’t know you in person a sense of authority, credibility, and trust.
- Use SEO
Applying SEO strategies helps your website in engines like Google will rank it higher. Even non-pest control businesses do that, as there are also SEO for SaaS companies.
When people search for things from “pest control solutions,” to “pest control near me,” your site will show up with rankings that are higher than your competitor’s sites.
- Don’t forget about local SEO
Local SEO marketing is improving your content so that search engines know you offer a service in your area. When someone searches for “Squirrel Removal in Toronto” or “pest control in Orillia,” Google shows local results above the regular search results.
You surely want your business to beat the competition in the local setting. And only getting better at local SEO is the best way to do this.
- Make infographics
Since the Internet has so much information, it’s not surprising that people have short attention spans.
Even though the information is interesting, consumers don’t have time to read and understand it, especially when dealing with an infestation.
Images can help with this. The use of infographics is the best way to show people important information without making it overwhelming. Try making an infographic about the most common pests in your area and how they can be removed. You can also create an infographic that focuses on one type of pest and share what makes their homes less inviting to pests.
- Take advantage of paid ads
Many companies that get rid of pests use old-fashioned ways to spread the word, including flyers, TV ads, newspaper ads, and billboards. Online advertising is another way to find new leads and attract new customers.
Pay-per-click (PPC) advertising is a type of advertisement that involves you paying the advertisers money whenever someone clicks on the ad. Among the most straightforward PPC is Google Adwords. When you pay for this kind of advertising, your ads appear on Google before the regular search results. You can also spread the word about your business by buying ads on LinkedIn or using Facebook Ads.
- Generate reviews
Before buying something, most people look at reviews on the Internet. Customer reviews and testimonials are a great way to determine what your products or services do well. It works like word-of-mouth, helping to build your credibility and showing how your products and services operate in real life.
Also, reviews are a big part of how Google ranks search results. If your site has a lot of great reviews, it will increase the rankings and help you stand out from the rest.
- Email marketing
Email marketing is another way to reach more people online and get more leads. It’s another way to get customers into your sales funnel, even if they don’t end up buying anything.
For instance, some customers might visit your site to find out how to keep pests out of their homes. They might not be ready to sign up for pest control services yet and are just looking for more information.
Instead of promoting sales, you can use a pop-up on your website to ask people to sign up for your newsletter or mailing list. Then you can send the email list information that is useful. If your customers find it helpful, they may buy your products or hire you when they can’t get rid of pests on their own.
- Social media marketing
Even if social media doesn’t bring in the most sales to your site, it’s still crucial to building your online presence and making a digital marketing plan. Social media is perhaps the best platform where you can run your marketing campaigns. It will be more effective once your followers share it with their networks because you reach more people and get more leads in the process.
You can also use it to get reviews and comments from customers. You can follow up with customers by sharing your posts on your social media accounts. You can share interesting information about the pest control industry and see who responds to it.
This can help you find marketing segments and make changes to your campaigns to meet the needs of those segments. Best of all, it is important to note that you can show off your business’ branding on social media.
You can grow your pest control business using digital marketing. With the right digital marketing strategies for your business, you will surely move up in search results and get more attention when the time comes. Digital marketing can take a lot of time, but it’s well worth it if you want to find new customers.