June 22

“5 Guidelines for Crafting Standout and SEO-Friendly Blog Post Titles”



Have you ever stared at a blank screen with a blinking cursor, wondering how to come up with a blog post title that captures your audience’s attention and is also SEO-friendly? Crafting a standout and SEO-friendly title is a crucial step in creating a blog post that resonates with your target audience and ranks higher on search engines. In this blog post, we’ll provide five guidelines for crafting standout and SEO-friendly blog post titles.

1. Understand your audience

The first step towards crafting a standout and SEO-friendly blog post title is to understand your target audience. Who are they? What are their interests? What questions do they have that your blog post can answer? Understanding your audience will help you create titles that grab their attention and motivate them to click through to your post. Using long-tail keywords, synonyms, and phrases that resonate with your audience can also help increase your post’s visibility on search engines.

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2. Use numbers and data

Numbers and data add credibility to your blog post and also serve as eye-catching elements in your title. Using numbers in your title arouse curiosity and make it easier for the reader to estimate the amount of information covered in the post. Moreover, numbers in the title help with readability and catch the attention of potential readers as they scan through search results pages.

3. Keep it concise

In creating a standout and SEO-friendly title, it is important to keep it concise and to the point. The shorter the title, the easier it is to read, process, and remember. Aim for a title length of around 6-8 words and include the most important keywords at the beginning of the title so that they stand out. Long titles often get truncated or cut off, making them less effective in capturing readers’ attention.

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4. Use action verbs

Using actionable verbs in your blog post title is an effective way to create a sense of urgency and motivate readers to take action. Actionable verbs provide a call to action that can encourage readers to click through to your post and engage with your content. Examples of actionable verbs include “Discover,” “Learn,” “Improve,” “Grow,” “Maximize,” and “Optimize.”

5. Be specific

Specific titles give readers a clear idea of what your blog post is about and convey that your content is valuable. Including specific details, such as target audiences, strategies, or tools, can also help your title stand out amongst your competition. Specific titles also improve readers’ trust and give them confidence that by reading your blog post, they will be able to find the solution they are looking for.

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1. Why is a standout title important?

A standout title is important for your blog post as it piques the reader’s curiosity and motivates them to read more. It also increases the visibility of your post on search engines, thereby bringing more traffic to your site.

2. How can I come up with a catchy title?

Understanding your audience, leveraging data, including actionable verbs, and specifying your topic area can help you come up with a catchy title.

3. How long should my title be?

Your title should be around 6-8 words long. It should be concise and to the point, include your most important keywords, and avoid getting truncated or cut off.

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4. What is a long-tail keyword?

A long-tail keyword is a specific phrase that contains more than three words and more closely matches a user’s search query. By using long-tail keywords in your title, you can better target your desired audience.

5. How important is SEO for a blog post title?

SEO is important for a blog post title as it helps increase the visibility of your content on search engines. By using appropriate keywords, you can help your blog post rank higher on search engine results pages, bringing more traffic to your site.

6. How often should I repeat a keyword in my title?

You should avoid excessive repetition of any single keyword in your title. Instead, use synonyms and related keywords to make your title sound natural and engaging.

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7. What is a call-to-action?

A call-to-action is a prompt that encourages readers to take a specific action. Examples of calls-to-action include download our e-book, sign up for our newsletter, and check out our latest blog post.


Crafting a standout and SEO-friendly title is essential in creating a blog post that resonates with your target audience and ranks higher on search engines. By following these guidelines, you can create blog post titles that capture your audience’s attention, improve your click-through rates, and increase your post’s visibility on search engines. So, next time you sit down to write a blog post title, don’t forget to keep your audience in mind, leverage numbers and data, keep it concise, use actionable verbs, and be specific. Happy writing!

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