Have you ever heard of Augmented Reality or AR? If you haven’t, it is time that you learn about it! In the fashion e-Commerce line, AR can open new avenues. Only a tiny fraction of retailers have started experimenting and using AR in their websites, and all of them have seen an astonishing increase in their customer conversion rates.
Wish to know more about AR, how it works, and how augmented reality clothes fitting can blow up your fashion business? Then read on as we discuss these aspects and more!
What Is Augmented Reality?
Augmented Reality or AR is an impressive technology that superimposes computer-generated images in the real world. It blends the digital and the physical world to enhance the online fashion retail experience. It can transform any online retail experience by providing a digital fitting room, allowing customers to choose the right fit for themselves.
AR has the brightest future for the fashion industry. It offers a new insightful way for customers to check out a brand’s collection and even try them on, thanks to the 3D representation of the technology.
How Is AR Used In The Online Fashion Industry?
Brands are using AR to promote a “try-on” solution for customers. It enables the customer to try on the dresses before buying them virtually. The AR technology uses a camera-equipped device to produce a realistic 3D image of the dress on the customer’s body. This encourages customers to try on more and more clothes, decide what they want, and finally make a purchase.
How Does AR Improve Conversion Rates?
Using the AR technology also means that your visitor will spend much more time on your eCommerce website. And the more time they spend here, the higher their chances of making a purchase. It provides an excellent way for customers to look through items and try them on, thus keeping them hooked for a long time.
AR technology also eradicates the fear of many customers. Several customers do not purchase the desired item even if they want to. They are scared that if the dress arrives and doesn’t look good on them, it will be an embarrassment and an additional hassle. But AR technology can altogether remove it. Customers can now see for themselves if the dress suits them, and if it does, they can go ahead and purchase it! Thus, customers will keep choosing those websites with the handy AR technology, increasing the conversion rates for those specific websites.
Recent statistics have shown that using AR technology has connected customers to one’s brand, making them come back again and again for all their fashion needs. It has led to an astonishing 94% increase in conversion rates. Thus, several brands like Walmart and Pull & Bear have already started implementing AR in their business to capture potential customers.
We can conclude that AR can drastically improve conversion in fashion ecommerce, and it needs to be implemented as soon as possible. So what are you waiting for? Get hold of a web developer and implement AR in your online fashion store to blow up your business!